Having a website is extremely important when doing any sort of business. Without a website, you are not considered truly “in business”. Having an online presence is the first step in getting an advantage over the competition. A website enables you to provide more information about your products and services. It lets potential customers know how to reach you. And enables you to gain new customers after hours.
It works for your business 24/7. It becomes a main venue that a business can place descriptions and photos of the products or services offered. This is important because many consumers use the Internet when researching products and services.
The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors around the world instead of being limited to their general location. Advertising via other traditional mediums such as television, radio and the print media is limited and can only reach potential customers in a relatively small geographic area directly. Again, this can give you an edge over the direct competition. 80% of consumers use the Internet to research products and services before they buy. Without a website it is nearly impossible for you to gain the trust of new customers before they end up purchasing from the competition who had a website. Not having a website is not only a bad business decision, it ensures your business’ eventual demise.